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Better Marketing by using Psychology

Published on July 21, 2010 By

An example of psychology in marketing is with the ‘teaser’. The teaser focuses the need that the customer feels for the product. To accomplish this requires the understanding of the emotional and behavioral characteristics of the customer. If you don’t understand your customer needs, your teaser will be ineffective.

E-Marketing Strategy – 7 Dimentions

Published on July 20, 2010 By

e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.