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Colour Psychology and Marketing

Published on July 20, 2010 By

The colors you use in your marketing materials-your web site, brochures, business cards, advertisements and more-helps determine how your potential customer will react. This article gives an overview of how color affects mood and behavior.

E-Marketing Strategy – 7 Dimentions

Published on July 20, 2010 By

e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.