An example of psychology in marketing is with the ‘teaser’. The teaser focuses the need that the customer feels for the product. To accomplish this requires the understanding of the emotional and behavioral characteristics of the customer. If you don’t understand your customer needs, your teaser will be ineffective.
The colors you use in your marketing materials-your web site, brochures, business cards, advertisements and more-helps determine how your potential customer will react. This article gives an overview of how color affects mood and behavior.
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